Brand Valuation Training
Brand Valuation Training
Brand; It is defined as “the name, symbol, term, sign or pattern or a combination of these that are used to describe the products or services of a vendor or group of vendors and to distinguish them from their competitors”.
Brand valuation can be performed for different purposes such as selling or purchasing the brand, giving collateral, showing the real balance sheet value and determining the correct company value, measuring the effect of the brand value on the performance, determining the net asset value according to the market value for the company in technical bankruptcy, and determining the marketing premium. Brand valuation training is provided in groups, face to face or online, with classical methods and alternative approaches and practical examples.